The shift in power and focus on the customer means organisations must digitally transform their business to keep up. To deliver on these new expectations, companies need to get the most out of the data they have access to and turn it into insights that can help better serve customers in real-time.
In this report with Forrester, nearly 600 CXOs across Europe’s largest enterprises were surveyed, and it's clear many business leaders continue to struggle with competitive pressures on traditional business models and already constrained internal resources. Get the report to find out how orgnanizations can meet these challenges and learn about three key strategies for success.
34% of customers report frustrating online experiences getting onboarded
Nearly half admit poor user interfaces on their own can be enough to abandon a transaction.
Get it right
Around two in five digital customers say they would be less likely to interact with a provider again if they suffered a failed transaction
Up to a quarter share poor experiences via social media with peers, friends, family and colleagues.
Security and trust
75% surveyed say cyber-security is a high priority for them, notably rising to 80% of those aged 55+.
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